Last year, you could purchase Naked 3 on Amazon. Then around Christmas time, Urban Decay put a gag-order on third marketplace sellers on Amazon. While Amazon never sold Urban Decay directly, the gag order meant that no Urban Decay product could be sold on Amazon in any way, shape, or form. Even legitimate sellers were caught in the crossfires as their accounts were permanently taken down by Urban Decay’s claims of “counterfeit products” (yes, there were bad apples in there, but I also a friend who lost her livelihoods and her products were genuine). Anyhow, on Fridays emails were sent by Urban Decay asking if certain select users would be willing to participate in a focus group:

I took the survey on Saturday, and half of the questions were based on how much you shop on Amazon, the other half is how much you shop overall on makeup. It looks like that depending on how the focus groups go on Monday August 18th and Tuesday August 19th, it may sway Urban Decay to officially sell on Amazon.com. If Urban Decay decides to sell on Amazon, it would not be the first major makeup brand to do so, both bliss and too faced have sold directly on the site. Sephora at one point was an official seller on Amazon and sold Urban Decay before it closed it seller profile a few short years ago (maybe 2-3 years ago?)

Counterfeit Urban Decay products were at one point pretty rampart on Amazon but I always thought it was easy to spot (i.e. do not buy from any seller that lives in China, if the price is too low, yep its too good to be true, check feedback even if its just 1 and if they have a single counterfeit claim, move along, etc). However maybe with the success of this focus group, this is will be another legit way of getting more Urban Decay 🙂

xoxo,

Emmy