Sephora is getting into the monthly beauty subscription box service game, going up against heavyweight Birchbox and Ipsy (and the million of other monthly subscription boxes that exist-hell even Walmart & Target has a Beauty Box too!). Anyhow, Sephora’s Monthly boxes are going to be called Play! by Sephora, and it will include 5 deluxe samples and each monthly box will cost $10. Its not live everywhere just yet...