In a world where Fifty Shades of Grey is exhibit A whenever anyone wants to talk about sex-filled romance novels, it can be easy to forget about the ones that came before. You know — the bodice-ripping, Fabio-covered novels you’d find in the magazine section of your local drugstore, all with titles like The Ruthless Swashbuckler’s Virginal Mistress and Unbridled Temptation With the Farmhand’s Son. Yeah. Those ones.

But, to ensure that we never forget these early contributions to the literary community, MAC has used those very paperbacks as inspiration for its fall ’14 makeup collection. And, the brand totally did these books justice. The products range from vivid lipsticks to killer nail polishes to electric-hued liners, all with amazingly hilarious names. Care to try a shadow called “Sex & The Oyster” or a Lipglass called “Bared For You”? Can you feel the burning, over-the-top desire?

While the makeup is amazing (as expected), the true winner of this collection is the accompanying ad visuals. MAC went all out with this one, using a leggy blonde and a beefy dude (who looks strikingly similar to Khal Drogo — am I right?) to model some of the line’s cosmetics. Each photo is posed like those iconic covers, full of greased-up limbs and smoldering looks. It took us a full 15 minutes to stop gawking at the art and move on to the actual makeup.

Swatches and more photos @ Refinery 29